Drop 1 of H&M’s Spring Assortment Is Competition-Prepared
“We needed to supply distinctive items that carry vitality and light-weight,” mentioned H&M’s womenswear design lead, Eliana Masgalos, in a press launch. “A way of escape felt very related: We needed to play with an attractive bohemia, rock icons, and pageant freedom.”
This vintage-inspired drop is the primary of two, and options “traditional rock ‘n’ roll staples” like lace-up shirts, laser-cut mini skirts, studded blazers, and snakeskin equipment. (Whereas they’re all desert-ready, many kinds are additionally versatile and applicable for different spring actions, like events and cocktail hours.) To additional get you in that pageant mindset, H&M tapped Tyla and FKA Twigs — each of whom might be acting at Coachella subsequent month — to steer the marketing campaign.
Learn on to buy the dreamy and nostalgic kinds beginning at 10 a.m. EST. And for those who haven’t gotten your arms on them already, be sure that to additionally try H&M’s Studio assortment, The White Lotus capsule, and upcoming Magda Butrym collaboration.
