Discover the Biggest Summer Perfume Trends of 2025
As the peak of summer fast approaches, we’re swapping out our spring-forward faves for something a little more sun-soaked. These are the must-have fragrance trends to make your summer smell amazing!
Salty Scents
This summer, we’ve seen a definite spike in salty scents, leaning into this mineral accord for a beachy, sunlit vibe. Slightly aquatic and perfect for heated skin, salt blends seamlessly with light tropical notes, citrus and melon accords, and rich comforting woods.
Vacation Vibes
With summer well underway, it’s no surprise to see a surge in tropical vacation fragrances, meant to transport you to sun-soaked white sands. Solar notes draw a refreshing and serene escape, layered with creamy coconut, bright bergamot and luminous sheer flowers that help uplift, calm and balance. Ideal for anyone looking for an escape, these scents are sure to be everywhere this season.
Banana Beauty
A surprising addition to major fragrance trends this year has been the inclusion of banana. This bright, summery scent is seamlessly incorporated into vacation-favorite coconut notes or given a fresh and clean twist with more herbal, green scents.
Sweet Meets Fresh
After over a year of gourmand dominance, we’re seeing a turn away from the cozy coffeehouse scents of fall and winter and into a fresh, woody and even herbal sweetness. Here, vanilla is made clean and bright by fresh eucalyptus, or given an invigorating kick of black tea. These gourmands are more complex and less bakery-focused, with an emphasis on blending warm sweetness with rich woods, earthy herbs and evocative spices.
Tomato Girl Return
Another summer, another opportunity for the herbal and delightful tomato scent to make its way back to the top of our lists. These ripe-smelling fragrances are a garden oasis, lightened with bright citrus grapefruit and green mandarin. But that isn’t all a tomato accord can do! It can also be warmed and spiced with leather notes and creamy sandalwood for a fresh, but deep take on the trend.
